EDUC-766
Instructional Strategies + Assessment Methods
Fall 2021 • Maggie Rouman
This course focused on the development of instructional goals, objectives, and assessments of outcomes. It covers methods for assessing learning performance and mapping appropriate assessment methods to instructional strategies and learning objectives, as well as performance-based assessments and evaluation tools to assess learner performance. We will also design formative and summative evaluation methods.
Course Learning Objectives
Upon completion of this course, students will be able to:
Design well-defined instructional goals and learning objectives for all three domains.
Evaluate and select instructional strategies based upon front-end analysis which includes a focus on providing equitable access to digital tools and resources for culturally and linguistically diverse learners.
Align appropriate instructional strategies with learning objectives.
Evaluate a variety of assessment methods for learning, including authentic assessments, self and peer evaluations, rubrics, online surveys, e-portfolios, tests, and mini-quizzes for self-paced tutorials.
Demonstrate research-based practices for choosing assessment models and align assessment methods with instructional strategies, objectives, and learning outcomes and justify the selected assessment choice.
Develop tools to evaluate instruction using formative and summative assessment methods.
Evaluate instruction based on nationally recognized quality standards for online instruction.
Course Project
Overview
Learning to create—and stick to—a budget is not an easy task. Thankfully, the company You Need a Budget (YNAB) has created a life-changing product that combines a simple budgeting philosophy with award-winning software to help people take control of their finances.
Often, the hardest aspect of implementing YNAB is understanding how to use credit cards with their system. Mastering Credit Cards in YNAB will be an online, self-paced course for any YNAB user who wants to gain a more in-depth understanding of how to correctly record their credit card activities in YNAB. It will also address how YNAB handles these transactions in order to align with their budgeting philosophy. By addressing the biggest challenge YNAB users have with the software, this course will significantly lessen the YNAB learning curve.
Instructional Need
This project was originally conceived from my personal felt need for an instructional intervention that could help resolve the issues so many people face when they first begin using YNAB. While many eventually figure out how to make it work, there are hundreds of comments posted online daily asking for guidance and clarification. In fact, a recent Facebook post asking how long it takes YNAB users to feel like they finally "get it" received answers ranging from 5 to 12 months on average. For other users, its takes multiple attempts over several years before they grasp how it works. This excessive learning curve is a known issue and YNAB has made attempts to lessen it through creating a myriad of educational resources and doing an overhaul to the software to make it more user friendly. Unfortunately, these efforts have not been able to resolve the confusion for many YNAB users and a better option is needed.
In order to verify that my felt need was shared by others, as well as to pinpoint the biggest hurdles, I posted a survey on YNAB's Reddit page asking current users to share the most common struggles for beginners. The responders, who have survived the learning curve and now serve as makeshift SMEs to others on Reddit, provided valuable insight for this project. With fifty-five replies and hundreds of upvotes, I gained a clear image of the main performance problems when trying to master YNAB. By far, the biggest issues were based on credit card usage—specifically overspending, debt, returns/redemptions, and reconciliation—and how to adjust one's budgeting mindset to align with how the software functions.
Learner Characteristics
Mastering Credit Cards in YNAB is targeted for three specific audiences:
Brand new users that are currently in the 34-day trial period.
Current users that subscribed after the trial but are still struggling.
Previous users who've tried YNAB in the past and want to give it another chance.
These three audiences share the following learner characteristics:
Age: Early 20s–retirement
Gender: All
Socioeconomic: Many users are college-educated, but YNAB is specifically designed to help those that live paycheck-to-paycheck, so a large subset of users may be lower income.
Education & Work: All industries and levels of employment. A large subset of YNAB users have irregular/variable income, including gig work, freelancing, graduate stipends, and other less dependable payment structures.
Language Needs: YNAB is only provided in English at the moment.
Attitude & Motivation: All users are highly motivated to understand how YNAB can help improve their money management, although some may be disheartened by previous failed attempts to learn how to use the software correctly, and/or may be under a lot of stress trying to get their finances under control.
Tech Experience: All users are able to download the software, both on their computer and their phone, and make basic changes within the interface. The web version of YNAB is easier to learn and is therefore the focus of this course. All knowledge can be easily transferred to the app version once the learner has mastered the functionality.
Prior Experience: All users have access to YNAB's software and their myriad of learning resources. Some will have looked for additional learning support on other sites, especially through various social media channels—specifically Facebook, YouTube, and Reddit. Some users had a trial in the past and are giving YNAB a second (or third or fourth) chance.
Instructional Solution
An online eLearning course, titled Mastering Credit Cards in YNAB, will serve as an additional learning resource for YNAB users. This course bridges the static web pages, social media posts/videos, and webinars currently available and provides a new type of learning experience that is interactive and customizable to users' needs by allowing them to explore YNAB using scenario-based simulations to fully grasp how the software functions.
These simulations provide risk-free opportunities for users to experiment with the software without the fear of messing up their finances on a short- or long-term basis. The course will teach them how YNAB replicates real-life money transactions within the software and the consequences that could occur if the procedures are not followed correctly. Each of the six modules will target a different aspect of credit card usage to ensure users walk away with the knowledge, skills, and resources needed to truly master how they use credit cards with YNAB.
Delivery Method
Mastering Credit Cards in YNAB will be delivered online as a self-paced course, joining the suite of other learning resources that YNAB provides on their website. Online, asynchronous delivery is the best option as YNAB is a global product used across many different time zones.
Course Objectives
After completing this course, learners will be able to do the following in YNAB:
Enter credit card transactions
Enter credit card returns and redemptions
Enter credit card payments
Reconcile credit card accounts
Recognize how YNAB handles credit card transactions
Recognize how YNAB handles overspending on credit cards
See the alignment chart for the enabling objectives
tied to each of these terminal objectives.
Alignment
Throughout this class, I completed the following template to ensure the objectives, assessments, and activities were in alignment with one another. Alignment is key within the instructional design process to ensure the course will effectively support the needs of the learners while aligning with the company's business goal(s) for the instructional intervention.
The activity columns are divided into three categories—Absorb, Do, and Connect—a distinction made by William Horton in his book E-Learning by Design (2012). Each activity type serves a specific purpose within the instruction design process:
ABSORB activities: Learners absorb knowledge through hearing, reading, or viewing. While they are physically passive, they are mentally active and are expected to retain some of the knowledge. This prepares learners for more interactive DO and CONNECT activities.
DO activities: Learners do something with what they are learning by practicing, exploring, and discovering. This turns mere information into knowledge and skills they can use in life.
CONNECT activities: Learners connect what they are learning to their prior knowledge, making it easier to apply in future contexts where the knowledge and skills are necessary.
The assessments are a natural follow-up to these activities and help ensure the learners can meet the performance-based objectives for Mastering Credit Cards in YNAB.

Sample Activities
Mastering Credit Cards in YNAB will be composed of five modules, four of which focus on teaching how to perform specific procedures within YNAB. These four modules will follow the same general organization:
ABSORB activity: Each module opens with a video presentation that compares how real-life money transactions are reflected in YNAB's software based on their money-management philosophy. Then, the video walks learners through an on-screen demonstration of how to perform the procedure(s).
UDL: These videos activate or support background knowledge by comparing real-life money management with how YNAB works.
DO activity: Next, learners will read a scenario of a YNAB user that needs to complete the procedure and then the learner will be able to complete a step-by-step simulation. An on-screen guide (avatars of real YNAB employees) will be there to provide assistance if needed. If the learner performs a step incorrectly, the guide will point out how to do it accurately.
UDL: These realistic scenarios and guides help optimize the relevance, value, and authenticity of the course for YNAB learners.
CONNECT activity: Once they perform a simulation without assistance, the learner will be given a list of external resources for further learning and collaboration with other YNAB users so they can reach out to others for personalized assistance with their own YNAB questions.
UDL: These resources help foster collaboration and community amongst YNAB users around the world.
Here are several mock-ups to show the different types of activities provided in the course:
DO: Scenario-Based Simulation
OBJECTIVE: After completing this course, the learner will enter credit card payments into YNAB with 100% accuracy.
Learners read the scenario and perform the required steps in a YNAB simulation. An on-screen guide is available to provide assistance as needed.
Bottom Image:
If the learner makes an incorrect choice, feedback is provided to help them complete the step accurately.
CONNECT: Questioning Activity
OBJECTIVE: After completing this course, the learner will recognize how YNAB handles overspending on credit cards.
At the end of each module, a list of links to related resources will be provided, as well as various communities where learners can interact with other YNAB users.

CONNECT: Job Aid
OBJECTIVE: After completing this course, the learner will recognize how YNAB handles credit card transactions.
This job aid will be provided at the end of the course as a handy reference for learners in the future.
Assessment Plan
It is essential for the assessments to serve as a bridge between the learning activities and the course objectives. The assessments I've chosen for Mastering Credit Cards in YNAB will help ensure learners are able to perform each of the procedures on one's own in YNAB while also ensuring they understand why YNAB handles the transactions the way it does. This not only increases the accuracy of the learners' money management, it also teaches them a sound financial philosophy.
Four of the five modules in this course are focused on mastering how to perform various procedures within YNAB. To ensure learners meet these objectives, the assessments are scenario-based simulations. These simulations will serve as formative assessments that are integrated seamlessly into practicing each procedure. Each module will contain various scenarios where the learner can use the on-screen simulation of YNAB to complete the needed steps. During the "Do stage," learners may choose to click on the on-screen guide to provide helpful reminders of how to accurately complete the procedure. If the learner makes an incorrect step, the guide will appear to provide feedback. However, once the learner is able to complete a scenario without assistance (clicking for help or making an incorrect move), that scenario will serve as the assessment and prompt the end of the module. By integrating the assessments into the learning activities, the course will be customized to the learners' needs; those that need additional practice and feedback can receive it, while those that have mastered the objective(s) can go to the next module more quickly and avoid unnecessary repetitive practice.
Two other assessment types are also planned. There will be a mid-module formative assessment to practice matching transactions between YNAB and a bank statement. This assessment evaluates the learners' ability to closely analyze and compare contrasting data to look for inconsistencies. This key skillset is different from the previous assessments and will be independent from them. Towards the end of the course, there will also be a series of multiple-choice questions that are based on a different set of scenarios (case studies). These questions will assess if the learner understands how YNAB handles the transactions in the background.
Sample Assessments
Here are several mock-ups to show the different types of assessments provided in the course:
Scenario-Based Simulation
OBJECTIVE: After completing this course, the learner will enter credit card payments into YNAB with 100% accuracy.
Learners read the scenario and perform the required steps in a YNAB simulation as part of the Do activity.
If they complete all steps without assistance, they meet the objective and pass the assessment.
(This is an end-of-module assessment.)
Reflection
This course has expounded on the facet of instructional design that I find most fascinating: its systematicity. Through the guidance of William Horton in his book, E-Learning by Design (2012), I gained a much deeper appreciation for the level of detail an effective Instructional Designer can delve into to ensure that the instructional interventions they design are as aligned with the objectives (business goals) as possible, thereby increasing the efficacy of their learning solutions.
Although I started the course with a general idea of where I wanted my project to end up, the use of the alignment template and weekly feedback provided by the instructor have ensured my design decisions were sound and in alignment with one another. By beginning with the end in mind, I was able to create assessments that support the terminal objectives for the course. From there, I created activities that fall under Horton's three categories—Absorb, Do, and Connect—in order to ensure the activities in each module are supportive of one another and allow the learner to absorb the required information, practice the skills, and connect with other users to ask follow-up questions (if needed) once they complete the course.
One challenge I had with the course design was to find opportunities to introduce different interactive elements so it wouldn't feel too repetitive. The options for activities are naturally more limited with online, self-paced courses; however, I was able to brainstorm with several others and decided to add case studies, step-by-step graphics, and a flowchart as part of the Absorb activities. In another effort to cut down on repetition, I decided to integrate the assessments into the practice (Do activities) through scaffolding. Once the learner is able to complete a scenario-based simulation without on-screen help, they will have met the objective(s) for the module. This allows additional support for those that need it while preventing students who have mastered the objective from doing unnecessary extra practice.
Finally, after aligning the appropriate activities and assessments to best support the objectives for the class, I reviewed my selections from the perspective of Universal Design of Learning (UDL). Interestingly enough, I first learned about Universal Design in architecture school, where it originated from, so I was excited to see the evolution of that concept applied to education. Thankfully, my course design already aligned with the following UDL guidelines and checkpoints:
In terms of Engagement (the WHY of learning), the course optimizes the relevance, value, and authenticity by using realistic scenarios, derived from online comments and posts, to ensure the situations presented in the videos and simulations feel relevant to learners' needs. These scenarios cover an array of financial situations and use characters of differing ages, cultures, professions, and socioeconomic levels so all learners will come across scenarios they can relate to. They will also be provided with external resources where they can connect and interact with other YNAB users, fostering collaboration and community through continued social learning long after completing this course.
In regards to Representation (the WHAT of learning), the course will activate or support background knowledge by comparing money management in real life versus YNAB. This will help bridge concepts such as zero-based budgeting and the cash envelope system to the software's functionality. It will also guide information processing and visualization through step-by-step graphics and on-screen demonstrations. During the simulations, learners can choose to receive helpful reminders to guide their practice until they can perform the procedures unassisted.
Although Action & Expression (the HOW of learning) is a bit harder to align with due to the online nature of the course, the chosen Connect activities do use multiple media for communication by providing links to various external online resources, such as YouTube videos, blog posts, and webinars, where learners can ask questions and get further clarification on the covered topics. And finally, the job aid provided at the end of the course will facilitate managing information and resources by providing an overview of all procedures taught within the course.
Knowing that these UDL guidelines are naturally addressed in my course is comforting, and I will continue to think of ways to incorporate even more as this course moves into the development stage in the next course, at which point other accessibility best practices will also come into play. Overall, I feel that the design of this course has gone from a mere concept to a concrete roadmap, rooted in the systematicity of the instructional design process, that is ready to "come alive" in the next course as I begin developing it into a fully interactive eLearning course.